Curriculum Requirements for the Advanced Certificate in Marketing
Major Requirements
| Marketing Concentration Requirement | Credits: | |
| MRKT 620 | Strategic Marketing and Branding | 3 |
| Marketing Concentration Electives (choose five courses from the following) | Credits: | |
| MRKT 615 | Technical Sales and Marketing | 3 |
| MRKT 710 | International Marketing | 3 |
| MRKT 715 | Marketing Communication and Promotion | 3 |
| MRKT 745 | Digital Marketing Strategy, Tactics, and Tools | 3 |
| MRKT 750 | Marketing Research for Consumer and Managerial Insights | 3 |
| MRKT 765 | New Product Marketing and Innovation | 3 |
| MRKT 775 | Consumer Behavior | 3 |
| Total: 15 Credits | ||
| BUSIE 700 Faculty-Led Study Abroad or another relevant course may be substituted for MRKT 710 by approval of the department chair. | ||
| Total Program Credits = 18 |