Entrepreneurship
Academics > Courses
| Name | Title | Credits | School |
|---|---|---|---|
| ENTR 101 | Introduction to Entrepreneurship | 3.0 | School of Management |
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A comprehensive examination of required skills, resources and techniques needed to transform an idea into a successful small business enterprise. Students are introduced to practical issues in the formation of new businesses including evaluating market viability, developing business models, understanding legal structures, and creating financial plans. This course integrates AI tools for market research, competitive analysis, and business planning, creative campaign development, preparing students to launch ventures in the modern entrepreneurial landscape. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ENTR 201 | Design Thinking, Product Strategy, and Marketing for Entrepreneurs | 3.0 | School of Management |
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This course introduces students to how new ventures discover opportunities, design solutions, and bring products to market under conditions of uncertainty, while learning to use AI tools as thoughtful complements to entrepreneurial judgment. The course integrates design thinking, product management, and marketing strategy, emphasizing customer discovery, minimum viable products (MVPs), AI-supported analysis, and evidence-based decision making. Through team-based projects and applied assignments, students learn to define customer problems, test value propositions, and develop go-to-market strategies tailored to resource-constrained startups, using AI for tasks such as market research, rapid prototyping, and message development while critically reflecting on its limitations and ethical implications. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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